![]() ![]() It was a pain for marketers! Why the rule is changingįacebook maintains that research has demonstrated that readers prefer ads with less text. Often this was a pain because a logo could contain text or an image of a person with a t-shirt having text on it counted towards the 20% text. It limited the text, forced you to use the grid tool or an overlay to help you “position” your text and added time to the overall ad creation process. By compressing the text into fewer squares, the rejection rule would not be triggered, and the ad would pass inspection. The 20% rule involved a 5×5 grid superimposed over the actual ad, and when more than 5 of the squares within the grid had text, the ad was rejected without further consideration.Įventually, advertisers figured out they could strategically position the text, so it didn’t take up 5 squares of the overall ad. They’re offering a solution which helps to eliminate confusion while at the same time avoiding text clutter which they say turns readers off. Any image which exceeded that was automatically rejected by Facebook and it was a pain for marketers – but that’s all changing!įacebook is taking into account the fact that the 20% text rule has caused a considerable amount of confusion and trouble for advertisers. Contact us if you’re looking for ways to make your marketing stand out and encourage people to engage with your brand.It’s changed! Facebook Ad text limit rule has changed!!!įacebook has had a rule which limited the amount of text in an image in a Facebook Ad to no more than 20%. Our 5 Horizons creatives are experts in reaching unique audiences with compelling copy and appealing images. And remember, even if your copy is well-written, too much text is too much text. Keep the image text to a minimum while opting for more eye-catching and resonant language. Use the 20% rule as a guideline when creating your ads to make sure it’s as effective as possible. Still, your font should be big enough to be legible, so staying around 24 pixels for sentences and under 42 pixels for headings is a good rule of thumb. Smaller font sizes don’t take up as much space and are recommended for ad images, while bigger font sizes make you exceed the 20% rule right away. However, text-based logos are not an exception to the rule and should be counted when deciding how much text to include in your image. Images of book and album covers, event posters, video games, and some product images that contain text are an exception to the 20% rule. While the original tool is not available anymore, these alternatives mimic its functionality and can help you determine your text-to-image ratio: When the 20% rule was enforced, Facebook offered a text overlay tool to help advertisers determine whether their images had too many words. How to Optimize the Text-to-Image Ratio 1. Consequently, images with less than 20% text create a better experience for viewers and advertisers and tend to perform better. The goal of advertising on Meta platforms (Facebook and Instagram) is to create ads that blend as seamlessly as possible into the rest of the content in the user’s newsfeed. “Use less text on images” is listed as a top recommendation from Facebook to its advertisers. Even though the rule is no longer a requirement, it should still serve as a guiding principle for anyone looking to advertise on Facebook, according to HubSpot. It’s been a few years since Facebook got rid of its restrictions on text content in ad images, known as “text overlay.” When enforced, the rule used to reject advertisements that had more than 20% text in the image itself.
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